Now I can tell the story.
|The ADPR 4-1N with sir Neo (on the left)
First Saturday of this month, me and my current classmates were just suddenly taken from a far off place we didn’t even know where exactly it is. Some said its Bulacan, some said it was Caloocan. Our professor sir Neo had asked us to be part on his client’s TV Commercial shoot for “Redbull”. Sir Neo was once a 4th year student of Advertising and Public Relations while I started as a Freshman in PUP-Manila way back 2004. Right now, he came back as one of the part-time professors in our department and is currently our instructor for Retail Advertising and Promotion and Seminar on Advertising Trends and Issues.
The production team made us additional people for the TVC doing simple routine like walking, walking and walking, which was, as we found out later on, the major concept of the campaign. Though our effort was free of charge, the prod team made our stay as comfortable as possible by providing us food, snacks and shuttle service. They even promised to be our major sponsor if ever we would be organizing any event in the future, something that’s like a music in our ears. Hehehe.
The shoot was held on an empty industrial plant. It was directed by Joel Limchoc under PostManila. Limchoc is also an Executive Creative Director of BBDO GO, one of the biggest advertising agencies in the country. Prior to joining the agency, he spent seven years at JWT Manila where he worked on Unilever and Ford. The project Redbull “Walk” TVC started airing the 3rd week of July on some UHF channels like Studio 23 and on cable networks as well. We were forbidden to post or upload our shoot photos until the time the commercial began airing.
You can check out the TVC below and see if you can find us! Hahaha.